Hey, Ross here. This is an excellent guest post from Shane Martin of Lean Mean Creative.
If you want to learn more about how he can help you monetize your podcast, don’t hesitate to get in touch with him here.
The secret is out, podcasting is here to stay.
Not just as a form of hobby, but as a vehicle for business. But business implies the generation of revenue, and revenue generation requires —at least at some point— a monetization strategy.
That’s where a vast majority of podcasters are getting things wrong.
In this article we’re going to explain why traditional advertising and sponsorship is the wrong monetization strategy for 95% of podcasters, and why you should be replacing it with a custom membership model.