Monetize

If it feels like everyone’s listening to podcasts these days, you’re not imagining it.

According to Midroll, 67 million Americans listen to podcasts each month, a number up 45% from 2015.

Ever wonder if those podcasts make money? How do they keep going with episode after episode? Producing quality content is a lot of work. It’s only natural to want to find a way to make your podcast work for you.

In this guide I’ll cover three ways to monetize your podcast:

• Donations
• Dynamic Ads
• Growth & Exposure

Whether you’re producing a podcast to build authority, forge relationships, or as a creative outlet, this post is for you.

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The dream of podcast monetization sounds simple enough…

Create, create, create! Build an audience! Then, the sponsors will come!

At that point, you’ll enjoy a healthy income from the long line of partners eager to get in front of your audience.

Right?

Unfortunately, not really.

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The secret is out, podcasting is here to stay.

Not just as a form of hobby, but as a vehicle for business. But business implies the generation of revenue, and revenue generation requires —at least at some point— a monetization strategy.

That’s where a vast majority of podcasters are getting things wrong.

In this article we’re going to explain why traditional advertising and sponsorship is the wrong monetization strategy for 95% of podcasters, and why you should be replacing it with a custom membership model.

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