Do you want to start a podcast?
Perfect! You’re absolutely in the right place…
Starting a podcast isn’t difficult, but there are a number of steps you’ll need to go through in order to put it out to the world.
We’ll walk you through every step of the process, including:
- Topic ideas
- Podcast format
- Equipment selection
- Audio editing
- Submission to iTunes
And much more…
Bonus: Free 10-Day “How To Start A Podcast” Email Course
Just click the link and enter your email to get the first lesson:
Just a few of the things you’ll learn:
- What to podcast about
- Equipment you’ll need
- How to record & edit
- How to promote your podcast
Get started today!
Podcasting is a much less crowded and competitive space than blogging, making now the perfect time to get started.
There are just over 500K podcasts, but over 440 million blogs!
Let’s get started:
- Recording & Editing
- Recommended Steps (Optional)
This is the initial stage (that is often overlooked) of getting a podcast off the ground. You’ll want to spend a good amount of time here before you move on.
Feel free to get out a notebook or a whiteboard so you can start planning your podcast like a pro.
Choose A Topic
You want your podcast to be focused on a particular topic or niche.
Try to narrow it down to something you can speak about for many episodes (100+) but that isn’t so broad that you won’t appeal to your potential audience.
For example, instead of having an “outdoor” podcast, talk about hiking – or even more specific, like hiking 14ers.
You can always expand your topic later as you get more popular.
Important: see the section about choosing a name to make sure you don’t limit yourself.
Pick A Co-host (optional)
Do have a friend, business partner, or coworker that you want to co-host with?
It can be much easier to start podcasting if you have a co-host.
You will naturally have a more engaging conversation if you both share your points of view on a topic. It can also be helpful to have someone to keep things on track.
Plus, you can split additional tasks of editing, promoting, and more.
There can be downsides though.
You’ll want to make sure both of you committed to it for the long term. And it helps to set a schedule from the beginning so you know when you will be recording every week.
There aren’t rules here though. If your co-host drops off, you could still continue the podcast without them. Or you could start solo and add a co-host later.
The important thing is to just get started.. so let’s choose a name:
Choose A Name
If you look at the top Apple Podcasts charts, you’ll see a variety of different names.
Some are descriptive of what the show is about, while others don’t mean much.
I’m actually going to seemingly contradict what I said earlier: You want to choose a name that is broader than your topic.
Using the hiking example earlier, if we choose “The 14er Cast” as our name, what happens when we want to talk about backpacking & ultralight camping too?
Instead, choose a name that will let you expand if you decide to later. Maybe “Mountain Adventures (Above & Below 14K ft)” would work as it gives a hint to hiking 14ers but gives you the option to talk about all kinds of stuff if you want.
I just came up with that as I was writing this, I’m sure you could do better!
Action Step: Purchase a domain name (opens in a new tab) for your podcast.
You can search right here on this page – try it out!
I also have some more tips on choosing a domain name here if you want.
You’ll find a number of “experts” claim that certain lengths are perfect for podcasts. The problem is that’s just BS.
You don’t need a 28-minute podcast because that’s the average driving time. Or under an hour because people can’t pay attention longer than that.
There are 5 minutes podcasts and there are 6-hour podcasts. Find whatever works for you and run with it!
What I would try to avoid is making it longer than it needs to be because you went off-topic for 15 minutes.
Here’s a great image from Pop Up Podcasting that shows “easy, good, or long – pick two”:
Interview shows are popular, but that doesn’t mean you have to do one.
You can do solo (or co-hosted) shows half the time and interview shows the other half.
One big benefit of doing interviews is that they help a ton with getting new listeners – especially if you make it easy for your guest to share with pre-written templates and graphics.
So what does a specific episode sound like? I wrote this post about podcast intros, but it has a bunch of examples of different episode formats for popular podcasts.
Here’s one example:
- Intro Music
- Ad Spot
- Call To Action (“Review us on iTunes!”)
- Outro Music
Get creative with this part.
But remember that for every episode you put out, you will have both repeat listeners and new listeners so you should try to speak to both of them.
Now that you’ve written down your topic, format(s), and secured a domain name, we’ll need to get a few things prepared ahead of launch…
Create Cover Art
Your cover art is the first impression most people will see as they browse through Apple Podcasts or their favorite podcast app.
Buzzsprout has written an excellent article about designing cover art, so I would definitely start there.
If you have a little bit of a budget, I highly recommend 99 Designs to get yours created.
You’ll get hundreds of different designers to produce a draft – then you can choose the ones you like to have them further refined.
Get A Professional Intro (Optional)
Music Radio Creative is the best place to get professional-quality voiceovers and intros.
Having a third-party introduce you just takes your perceived value up a notch, which is a great way to stand out when first getting started.
Choose Intro Music
I’m a big fan of MelodyLoops for podcast music.
It’s easy to search, you get a full license, and they have a bunch of different styles.
Most people don’t need an unlimited subscription-style music service – just a song or two.
Get A Microphone
It doesn’t cost a ton to get a good quality microphone. One of the most popular podcasting microphones is the Audio-Technica ATR2100-USB.
I recommend taking a look at our podcast starter kit post for more options here, especially if you plan on having a co-host or two.
If you are doing an interview show, now is the time to get a list together of who you want on your podcast.
Then start reaching out to them.
It can help to use a service like Acuity Scheduling so people can book right on your calendar when it’s convenient for you.
This saves the headache of going back and forth working out a meeting time – and means you can focus on getting more guests!
Plus you can ask them for certain info like their Skype username or an intro you can read when they schedule with you.
Recording & Editing
I’m going to show you how to use GarageBand for recording and editing.
You can also check out our full post on podcast editing software.
Create A Template
Before you get started, it will be much easier if you create a template that you can reuse every time you record.
What this means is that you will have your intro & outro music already placed, space for ad spots, as well as your tracks for your voice or an interviewee.
Keep in mind this will look different depending on your episode format – create a podcast template that works for you. Here’s one I use:
I’ll just open the template up, click File -> Save As, and save the file as my episode name (i.e. 008-episode-8-title).
This will also keep any effects you have applied to the tracks, including compression, EQ, or anything else. I’ll show you the settings I use in the editing section below.
Record Your First Episode (Or 3)
If you’re just recording a solo episode or want to record an intro to an interview you did, simply select the track you want to record to (see the light gray Podcast Audio track selected above) and click the red Record button up top:
If you have multiple hosts, you’ll need to click Track -> Configure Track Header and check Record Enable.
This will give you the option to enable multiple tracks to record at once and you’ll see the Record Enable button on each track:
You’ll click that button on each track you want to record, then click the big record button up top. Easy enough!
If you want better audio quality than Skype allows or a way to have individual audio files for more than 2 people, services like Ringr are excellent. They are designed for remote recording and podcast interviews, plus they have apps so your guests can join from their phone.
When you are done recording, you’ll have two separate tracks that you will place on top of each other like this:
This also shows another template that you may want to use. The Podcast Audio track is only used for solo shows, and the Interview tracks are only used for interview shows.
Edit Your Episode
There are a couple things you can easily set up once (and save in your template) that will make your podcast (and your voice) sound much better.
Keep in mind that everyone’s voice is different so there aren’t perfectly universal settings, but these may give you a good starting point:
- Select the track you want to work with (start with your voice)
- Click an empty space in the Plug-ins box
- Add compression by going to Dynamics -> Compressor:
- I use these settings (sometimes I’ll add more gain):Play around with them and just click the power button next to the compressor plugin to easily compare.
- Next we’re going to add EQ (under EQ -> Channel EQ).
- Here are my settings:
- 100 Hz: 24dB/Oct roll off, Q: 0.79
- 160 Hz: -2.5dB, Q: 2.20
- 500 Hz: -1.0dB, Q: 0.71
- 930 Hz: -0.5dB, Q: 3.20
- 3400 Hz: +0.5dB, Q: 0.71
- 5400 Hz: +2.5dB, Q: 0.71
I’m not going to get into what all that means, but if you just do one, the low-end roll-off (on the left) will be a good start.
Or you can just download my Podcast Vocal EQ settings here (.pst file on Dropbox).
The last step I’d recommend is going to Auphonic to apply some normalization for loudness (LUFS), leveling, and filtering. It will also automatically add ID3 tags should you need them.
Get A Podcast Host
I use and highly recommend Buzzsprout podcast hosting after trying several different companies over the years.
Once you’ve signed up, you’ll need to fill out some required information about your podcast (name, description, categories, etc.).
Upload Your First Episode
If you use Buzzsprout, this process is super simple.
If not, it’s possible you need to mess with things like embedding ID3 tags into your MP3. Sounds confusing and unnecessary – let’s not do that.
You’ll just need to click the “Upload” button:
and they’ll apply some magic processing to your file.
Then you’ll need to fill out the episode title, description, summary, publish date, and episode #.
If you want to use Seasons, put a “1” there, otherwise leave it blank. If you use a lot of bad words, click the explicit checkbox.
I created a template for your episode description that should help with formatting too:
Click save and repeat this step for your initial release of episodes.
It’s recommended to launch a podcast with more than 1 episode so that people don’t have to wait to hear more.
3 to 5 episodes is a good number to start with.
Submit To iTunes
I have a separate guide on how to submit your podcast to iTunes but within Buzzsprout just click iTunes and follow the steps they’ve put together.
Spread The Word
Use Buzzsprout’s social sharing feature to generate teaser videos and start sharing!
There are other companies that will help you generate different styles of audiograms, but having it built into your host makes it really easy to create (and it won’t cost you extra).
If you want to take your promotion to the next level, I highly recommend Podcast Memes.
They will create a set of at least 7 images and videos for every episode.
This will save you tons of time and make it really easy to share your podcast in multiple formats for different social media platforms.
Recommended Steps (Optional)
Create A WordPress Website
Podcast hosting companies usually give you a website, but if you want to be taken seriously get yourself a separate WordPress host.
I have a list of excellent WordPress plugins that a podcaster would need too.
If you need more help, I have a course called Podcast Website LaunchPad that walks you through everything.
Transcriptions are an excellent way for search engines (like Google) to “read” your podcast episodes. They also give your audience another way to look something up quickly.
You don’t have to start out with them, but it’s another one of those things that will set you apart.
My favorite transcription service is Scribie. Give them a try.
Create Show Notes
Show notes can be transcriptions like above, a simple summary of what you talked about, or a full blog post tailored more toward reading than listening.
Some people do a combination.
On this site, we start with written content first and then create podcast episodes after.
Embed Your Episode
Grab your episode embed code and place it on your show notes page so people can listen from your website.