Spotify has started to take podcasting seriously and has quickly become one of the top directories to find your favorite shows.
Because many people already use (and swear by) Spotify for music, and because they already have many integrations with home speakers (Sonos comes to mind), it’s a natural extension to add podcasting.
It’s an easy way to offer additional content and reach a broader audience.
They also are looking to take the Netflix approach and produce original content that is only available on their platform.
You want to get on Spotify because they are quickly growing and already the number 2 place for podcast downloads – although still far behind Apple Podcasts.
They are also coming out with an API that will allow hosting companies to display Spotify-specific playback statistics.
Spotify has partnered with podcast hosting companies so you will want to follow specific steps (shown below) for your hosting company so that they can submit your podcast to Spotify on your behalf.
Below are Spotify’s recommend platforms as well as how to get on Spotify if you’re not hosted with one of them: [Read more…] about How To Submit Your Podcast To Spotify (On Every Platform)