Email marketing is one of the most important things you can implement to help grow your podcast. It is also an excellent way to keep your current audience engaged and consistently coming back.
I’ve tried a bunch (too many probably) of different email service providers, but they’re not all a great fit.
I’m just going to recommend the best email marketing companies for podcasters and bloggers of all sizes…
I’ve personally met the founder of ConvertKit when he was in town a year or two ago and they have grown a ton and released some really cool new features since then:
Instead of needing to write an email every time you want to send one out, you can create a series or sequence of emails that go out on a predetermined schedule.
One example that would work well for podcasters is a “welcome email series” that would be delivered once a week for a month or so…
You could highlight your best episodes or most famous guests with a link to the show page so people can listen right away.
You can create purchase “thank you” sequences, educational sequences, podcast topic sequences, or anything else that fits your niche and your audience.
Then you can make those sequences a piece of your Automations…
Automations allow you to basically do anything you can think up:
Want to pause your welcome series, pitch a membership, thank buyers, then return them to your welcome series? No problem – and easy to do.
Want to deliver different content based on what your email subscribers click on? Just a few clicks.
I recommend heading over to the ConvertKit site and clicking Automations in the header to take a closer look at some of the possibilities.
The ability to easily create, or duplicate existing forms is a feature I definitely take advantage of:
This allows you to easily see which forms people are using, and which ones might be wasting space on your website.
ConvertKit gives you the ability to do some basic customization with their built-in forms – along with the ability to have them show up in different ways:
Did you know that email marketing has one of the highest returns on investment of any marketing channel? By far.
I say that just to let you know that some of these useful features aren’t free.
ConvertKit’s pricing starts at $29/month and goes up depending on the size of your email list:
You can switch to annual billing to get 2 months free as well.
If you ever need help, their support is knowledgeable and super quick.
Did I mention you can try it out for a month to see if it works for you? Try it out here.
MailChimp is probably one of the most well-known email marketing providers. They have an excellent free plan that is great for people just starting out, but once you get over a certain size it can get costly. They also don’t have easy ways to segment your list or customize sequences of emails to the same level of detail as ConvertKit or other providers.
ConvertKit actually created a post on reasons not to switch from MailChimp – might be helpful.
Where MailChimp really shines is with e-commerce stores. You can tell that is a large part of their focus by how many automated sequences they have specifically related to online shopping.
As I mentioned up top, there are a ton of different email marketing services. Here are some of the other popular options:
- Campaign Monitor
I’m curious, what emails service do you use? What features do you like about it? Let me know in the comments!