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It’s a fairly common misconception that iTunes (now Apple Podcasts) and other podcast directories host your podcast media files (typically an MP3). You don’t actually upload your podcast episode files to iTunes.
What really happens is that you show Apple Podcasts where your podcast files are located in the form of an RSS feed.
Then every time you upload a new episode, your feed is automatically updated – and iTunes updates your show listing with the new episode accordingly.
Make sense?
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I’ll show you the exact process to upload your podcast to iTunes (now Apple Podcasts):
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So you’ve created your podcast, but you’re only getting a few listeners. How can you get more? One of the most important steps to increase your podcast’s reach is to distribute it to additional places that people are listening from or places where people are looking for podcasts to listen to.
The most popular place to distribute your podcast is Apple Podcasts, but there are several other large sites that can get you a lot more listeners. There are also podcast directories that you can submit your podcast to so you can be found more easily.
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Many podcast listening apps and directories automatically update from the iTunes API as well, so you may find your podcast listed on sites without submitting.
To be clear, these are not places where you host your podcast. These sites just read an RSS feed that is created automatically by your website or podcast host. Check out the best podcast hosts for sites that store your actual audio files.
Need your own website? Learn how to start a WordPress blog and check out the best WordPress hosting companies.
Let’s start with the “big 5” and then we’ll list other popular directories and sites to get found on…
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